Pfizer Sales Collateral & Brand System Refresh

Art Direction, Visual Identity, Sales Enablement

As the lead Art Director, I spearheaded a comprehensive overhaul of Pfizer’s sales collateral to align with their evolved brand identity and enhance internal communications. This initiative involved developing a cohesive visual system that modernized the brand’s presence across various platforms.

I refined the logo usage and color application, designed custom iconography to represent complex services, and created clear infographics and diagrams to simplify technical data. I also developed flexible slide templates and crafted layouts optimized for social and mobile engagement—helping Pfizer communicate more effectively across teams and partners. This strategic design work reinforced Pfizer’s role as an innovative, forward-thinking leader in the pharmaceutical space.