Momento

Branding, Social media

Momento is a psychology and mental health clinic for which I created the full brand identity. I designed a calm, welcoming visual system that reflects the clinic’s therapeutic focus, including the logo, color palette, typography, and supporting graphics. The brand was extended into a comprehensive suite of social media assets aimed at educating, inspiring, and reducing stigma around mental health. Each post was designed to feel approachable and reassuring, aligning with the clinic’s mission to provide thoughtful, empathetic care through every visual touchpoint.